Universal Sony Pictures Home Entertainment

Kabuku PR is the agency engaged to conduct third party promotional partnerships for Universal Sony Pictures Home Entertainment.

Working closely with the marketing team at Universal Sony Pictures Home Entertainment and its associated media and PR agencies, Kabuku PR negotiates brand partnerships to promote their DVD and Blu-ray releases nationally.

Ongoing activity includes managing major retail promotions, coordinating digital and database campaigns and sourcing prizes for major media promotions across TV, radio, print and online.

Kabuku PR manages these relationships from the ground up; from strategic conception, pitch process and prize sourcing to design and printing of promotional collateral and prize fulfilment.

Key campaigns that the agency has managed include Bridesmaids, Fast & Furious 6, Twilight Breaking Dawn Part 2, Downton Abbey on DVD, Despicable Me 2, TED, Les Misérables and countless more.