Monkey...Journey To The West

Theatre of Image’s large-scale musical theatre production Monkey…Journey to the West premiered in Sydney at Riverside Theatres in October 2014. As the publicists for Riverside Theatres, Kabuku PR was engaged to promote the premiere with the aim to drive ticket sales and raise awareness across both Greater Sydney and the Australian Chinese community.

Coverage highlights included a guest appearance on Saturday Disney; feature story on ABC TV News; in-depth articles in the major metropolitan newspapers; multiple radio interviews; as well as news stories across Sydney’s Chinese media including Sing Tao Daily, New Express Daily and syndication by China’s State press agency Xinhua News Agency to 36 media outlets across China.