Throughout six consecutive seasons, Kabuku PR was the publicity partner for Jurassic Lounge – Sydney’s favourite prehistoric party held at The Australian Museum.
To spread the word about the event at inception, Kabuku PR conducted a publicity campaign targeting early adopters with the aim of generating buzz throughout traditional media outlets and social media platforms alike.
To extend the communication to the target audience, Kabuku PR negotiated a partnership with Sydney entertainment guide, Time Out, who continued to be a media partner for the event throughout consecutive seasons.
Since then, the team has hosted many roaring opening night parties, conducted countless photos shoots amongst the dinosaurs and received extensive coverage across TV, radio, print and online media outlets – all combining to see over 50,000 people through the Jurassic Lounge doors since launch!
When it comes to generating quality coverage and constructive public discussion around an event, Kabuku are a force to be reckoned with. We couldn't have hoped for better partners for Jurassic Lounge, which proved successful beyond our most optimistic expectations. Professionalism, integrity, speed and creativity are all things you can count on when working with Kabuku, but what makes it an absolute joy is the genuine passion and infectious enthusiasm they bring to a project.
Matt Ravier, Director, The Festivalists